Cali

Rhythm, flavor, and soulful events in the world capital of salsa

Known for itsCali is vibrant culture, Pacific flavor, and authentic joy. An ideal destination for leisure travel, corporate events, wellness experiences, and MICE programs in southwestern Colombia. Carnival, Barranquilla blends Caribbean culture, hospitality, air connectivity, corporate tourism, and large-scale venues in Colombia’s northern region.

Cali: Rhythm, flavor, and soulful events in the world capital of salsa

Cali, also known as “Heaven’s Branch”, is a vibrant city that blends the energy of Afro-Colombian rhythm, the warmth of its people, Pacific cuisine, and a lively urban culture. It is the world capital of salsa, but it’s also an emerging center for events, cultural experiences, and corporate tourism in southwestern Colombia.

Air connectivity and infrastructure

The Alfonso Bonilla Aragón International Airport (CLO), located 30 minutes from the city center, connects Cali with Bogotá, Medellín, Cartagena, San Andrés, and international destinations like Miami, Panama City, Lima, and Madrid.

Cali offers more than 150 hotels, including international chains like Marriott, Hilton, InterContinental, NH, and Dann Carlton, as well as boutique hotels and restored colonial mansions. The city features modern convention centers, rooftops with panoramic views, countryside haciendas, and alternative venues with authentic character.

Every destination has a story to tell — what will yours be?

Go beyond the ordinary and discover the magic only Colombia can offer.

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Cartagena de Indias

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San Andrés

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Eje Cafetero

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Santa Marta

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Discover Cali: Colombia’s capital of flavor, rhythm, and soulful experiences. From salsa classes and Pacific cuisine to cultural events and wellness retreats, Cali is a vibrant destination for travelers seeking authenticity and energy.

1. Ideal Tourism Segments in Cali

2. Excursions, Private Tours & Unique Experiences